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Unbranded cigarettes a success

Unbranded cigarettes
NON-branded cigarette packets have been a resounding success in Australia and should be introduced in the UK “without delay”, a leading cancer charity has said.

Cancer Research UK is marking the second anniversary of the measure being introduced in Australia by renewing pressure on the UK Government.

Plain or “standardised” tobacco packaging is stripped of all but the bare minimum branding material to reduce its appeal to vulnerable consumers, especially children.

In Australia the ­pioneering move to adopt plain packaging has led to falling smoking rates without creating an illegal black market, according to Cancer Research UK.

Sarah Woolnough, the charity’s executive director of policy and information, said: “Australia took the lead on this issue and two years later they’re reaping the rewards.”


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