Instead, The James Graham Brown Cancer Center and the University of Louisville, with their “Switch and Quit” campaign, are suggesting smokers simply switch to smoke-free tobacco.
“Switch and Quit” is using print, radio, billboard and other advertising methods “to urge smokers to swap their cigarettes for smokeless tobacco and other products that do not deliver nicotine by smoke,” AP reports.
The campaign is being aimed at Owensboro, Ky., where residents consume about 3 million cigarettes per week and smoking kills about 220 adults per year, according to the report.
Kentucky is a leading tobacco grower and has the nation’s highest smoking and lung cancer rates, AP says.
According to AP, campaign supporters say smokers who go smokeless are more likely to give up cigarettes than those who use other popular quitting methods like nicotine patches. They also say smokeless tobacco carries less risk of disease than cigarettes do.
“We need something that works better than what we have,” said Dr. Donald Miller, an oncologist and director of the James Graham Brown Cancer Center. “This is as reasonable a scientific hypothesis as anybody has come up with and it needs to be tried.”