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Tobacco giant R.J. Reynolds plans to turn Camel cigarette packs into homage to Williamsburg

November 15th, 2010 Posted in Tobacco companies Tags:

Tobacco giant R.J. Reynolds
Joe Camel is trying to court the Joe Cools of Williamsburg with an ad campaign aimed at hipsters.

For the month of January, tobacco giant R.J. Reynolds plans to turn its Camel cigarette packs into an homage to the increasingly trendy neighborhood.

The packs will bear the neighborhood’s name along with pictures of the Williamsburg Bridge, the area’s iconic lofts and silhouettes of musicians.
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What is ‘tobacco candy’?

The low-down on the curious product that — according to a new report — may be responsible for poisoning nearly 600 children a year.According to a new report, almost 600 children a year contract a mild case of poisoning after accidentally eating so-called “tobacco candy” — the second most common source of unintentional tobacco consumption for kids six and younger (after second-hand smoke). What is this controversial product, and should it be banned? (See a report about “tobacco candy”) Read more