Quit smoking success rates remain low for pharmacy

Perhaps pharmacy smoking cessation services are working with one hand tie behind their backs.
There are a number of issues I can think of that may be hindering the success rate of patients who use pharmacy;
Are these a less committed cohort of patients? We tend to opportunistically select patients who might be browsing the NRT products, or who we highlight during an MUR.
A little different from the COPD patient in the GPs surgery, getting yet another prescription for anitbiotics.
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