Demand for Pall Mall cigarettes
Reynolds American Inc. again rode a strong wave of consumer demand for its Pall Mall cigarette and Grizzly moist-snuff brands to a profitable quarter.
The manufacturer said Thursday that it posted $353 million in net income in the first quarter, primarily caused by Pall Mall’s rise to the No. 3 U.S. cigarette brand and Grizzly’s expanding of its top moist-snuff market share.
Even though Camel cigarettes remains the brand face of Reynolds, its sales have hit a plateau in recent quarters as adult smokers have turned to lower-priced cigarettes, such as Pall Mall, during the economic downturn.
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