Rothmans International plc was a British tobacco manufacturer. Its brands included Rothmans, Players and Dunhill. Its business was strongest in Europe, and it specialised in premium brands. Read more

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Rothmans Style

December 2nd, 2013 Posted in Tobacco marketing Tags:

Rothmans International plc was a British tobacco manufacturer. Its brands included Rothmans, Players and Dunhill. Its business was strongest in Europe, and it specialised in premium brands. Read more

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Popular cigarette brand undergoes makeover

January 10th, 2012 Posted in Tobacco news Tags:

Popular cigarette brand
Japan Tobacco is to launch redesigned versions of seven of its popular Pianissimo brand of cigarettes in mid-January.
Pianissimo is the top-selling brand in Japan’s 100mm slim menthol category and has proven particularly popular among female smokers for what Japan’s largest tobacco company says is a “smooth, unassertive and refreshing menthol flavour and aroma.”

Smoking rates are declining in Japan, although they remain higher for both men and women than in Europe and North America. Ream more »

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Why Haven’t Tobacco Brands Lit Up On Facebook?

April 26th, 2011 Posted in Tobacco news Tags:

Tobacco Brands
Major tobacco companies would fire up Facebook pages if New Zealand stubs out cigarette advertising.
That’s the gist of a New Zealand Ministry of Health report called “Better Retail Controls On Tobacco,” written by the agency’s Deputy Director General Margie Apa.
According to the 19-page report:
There is also a risk that tobacco companies will divert their marketing efforts into unregulated channels, such as internet social networks and product placement in entertainment media, such as Facebook, Ream more »

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Govt considers ban on tobacco branding

March 10th, 2011 Posted in Tobacco news Tags:

tobacco branding
The plan states that the Government intends to end tobacco displays in shops and will “explore the plain packaging of tobacco products”.

The display ban aims to end “eye-catching” tobacco displays in shops, which the Government claims, encourage young people to start smoking. The ban could come into force as early as April next year for large retailers, while smaller retailers will have until April 2015 to prepare for the change.
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Cigarette branding faces Scottish ban to cut smoking rate

November 15th, 2010 Posted in Big tobacco industry Tags:

Cigarette branding
Plans to introduce plain packaging for cigarettes have led to calls for Westminster to transfer the power to control tobacco to Holyrood.

The SNP is closely following moves by Australia to bring in plain packaging for cigarettes, which the party is keen to emulate in Scotland.

However, any attempt to force tobacco companies to sacrifice individual branding in favour of plain wrapping and bigger health warnings would face a major hurdle, as it is still a matter reserved to Westminster.
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