Hindi actors and cigarettes
Tamil superstar Rajnikanth may have immortalised a unique style in his movies where he flips a cigarette with his finger and then lights a match from the denim of the villain’s jeans! The smoking scene has been carried forward by director Vishal Bharadwaj in his 2006 movie ‘Omkara,’ with Bipasha Basu sizzling in the number Beedi jalaile jigar se piya, jigar maabadi aag hai…
These scenes in films make an impact despite a campaign spearheaded by former Health Minister Anbumani Ramadoss, which resulted in India becoming the first country to ban images of smoking in all television shows and new films, effective from August 1, 2006. The directive of the campaign is part of the Cigarettes and other Tobacco products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act 2003. Dr. Ramadoss believes that smoking scenes in movies are responsible for encouraging youth to pick up the habit. He cited statistics to show that 52 per cent of youth consume their first cigarette when they see their favourite movie actor smoke.
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