The Ministry of Health is at present busy investigating this survey in which the people were reportedly given free cigarettes, a $40 incentive and Fly Buy points. More than two dozen people this week are said to have laid their complaints about the survey, says Action on Smoking and Health Director Ben Youdan.
This survey, he said, failed to set a difference between the smokers and non-smokers. British American Tobacco said that they were disappointed as Colmar Brunton acted irresponsibly and did not make it a point to include existing smokers over the age of 18.
While Colmar Brunton is said to have shown no response to the inquiries by Radio New Zealand News, so far, it has also yet not confirmed if it had paid New Zealanders to test cigarettes before.
“The Smokefree Environments Act prohibits tobacco products being distributed or supplied free of charge. The act makes it clear that tobacco products cannot be offered with gifts, cash rebates or the right to participate in any contest or game”, said Ash.