Imperial Tobacco and Dubai Duty Free draw major prize winner
UAE. A major promotion involving a partnership between Imperial Tobacco and Dubai Duty Free culminated in a recent prize draw, won by a Dubai-based Indian national.
The Davidoff Black & White ‘Journey of a Lifetime’ campaign, which ran throughout the Middle East during 2009, allowed participants to tailor-make their own dream holidays. The prize was won by Mr Zaakesh Mulla.
Mulla, whose prize was a one-week trip to Venice for two, was presented with his ‘ticket’ by Dubai Duty Free Managing Director Colm McLoughlin and Deputy Managing Director George Horan, plus Imperial Tobacco officials headed by Duty Free Area Manager Gulf & Horn Africa Countries Ioackim Gavalas, Trade Marketing & Development Manager Nigel Boonyong, Premium Brand Manager Gotje Rogall and NTDE Tobacco Division Director Ebad Ahmadi.
Davidoff has a further promotion running this year in which participants have the chance to win a 14-day trip to six cities of their choice. During the promotion participants have to use an interactive multi-touch TV screen in order to re-create a pack of Davidoff cigarettes.
The Davidoff cigarette portfolio includes Davidoff Premium Line, Premium Slims Gold and Davidoff Super Slims, which represent the core of Imperial’s travel retail strategy.
By Dermot Davitt, moodiereport.com, June 9th, 2010