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Cigarette Advertising Is On The Increase Again

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Cigarette advertising came back to the magazine business with a vengeance in Q1 2012, up 11 percent to 160 pages, according to MagazineRadar.

The rest of the magazine ad business is in decline. Tobacco advertising has been down in recent years as stricter regulations prevented most companies from promoting their product. But a complete ban on tobacco promotion is not permitted by the First Amendment, according to the U.S. Supreme Court.

The company that won that ruling, Lorillard, has taken full advantage. Ad page placements for its Newport brand went up for a second straight year, according to MagazineRadar, by 67 percent to 65 total pages. American Spirits, a brand of the Santa Fe Natural Tobacco Co., increased ad pages by 10.5 pages (24 percent) to 53.5 total pages.

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