Smoking lounges sponsored by cigar brands are opening virtually everywhere

The last time you were at your local cigar lounge, you may have noticed that all the previously unmarked ashtrays now say Diamond Crown. Or that the Montecristo logo seems to appear on everything from matches to wall art. Bigger selection of Rocky Patel than you remember? It is very possible that your tobacconist has decided to brand his lounge. Branding can be as much a psychological approach to the market as it is an academic one, and applying it to the lounge dynamic is a recent trend in the industry that is giving cigar companies the chance to advertise and perpetuate their products by way of branded merchandise, promotional art, comprehensive cigar selections and, more abstractly, experience.
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