New campaign launched to eradicate illegal cigarettes

Singapore Customs has launched a public campaign, “Don’t Get Burnt”, to in an effort to eradicate illegal cigarettes. The campaign aims to highlight to the public on the social consequences, as well as the severe penalties associated with buying, selling and/or possessing illegal cigarettes that do not bear the SDPC marking.
With the use of traditional and new media strategies, the campaign draws attention to its icon – a burn mark – that emphasises the consequences of dealing with illegal cigarettes. Ream more »








